Privacy Policy

As a UK gift blog, we take your privacy seriously. We know that when you visit resonategiftsok.com to browse gift ideas, Christmas gifts, personalised gifts, Secret Santa inspiration or gift hampers, you are trusting us with your time and your data. We want to be completely transparent about how we handle that data, so this policy explains what we collect, why we collect it, and the rights you have under UK data protection law.

What Data We Collect

We only collect information that helps us run the site and keep our gifting guides useful for you. Some of this data you give us directly, and some is gathered automatically as you browse.

Information You Provide

When you sign up to our newsletter, leave a comment, or get in touch with us, you may voluntarily share personal details such as your name and email address. We use this information solely to respond to you, send the content you have asked for, and improve our gift recommendations. We do not collect payment details of any kind, because we do not sell products directly through this site. Any purchases you make happen on third-party retailer sites, not with us.

Information We Collect Automatically

Like most websites, we automatically collect certain technical data when you visit. This typically includes your IP address, browser type, device information, the pages you view, and how long you spend on them. This information is used in aggregate to understand what our readers enjoy, so we can keep producing relevant gift ideas UK shoppers actually find helpful.

How We Use Cookies and Tracking Technologies

Cookies are small text files stored on your device that help websites function smoothly and remember your preferences. We use them to enhance your browsing experience, keep track of settings, and analyse how visitors move around the site.

Types of Cookies We Use

We use a few different categories of cookies. Essential cookies keep the site working properly. Preference cookies remember choices you have made, such as dismissing a banner. Analytics cookies help us understand traffic patterns through tools like Google Analytics. We may also use affiliate tracking cookies so that when you click through to UK retailers such as Amazon UK or Etsy and make a purchase, we can earn a small commission at no extra cost to you.

Managing Your Cookie Preferences

You are in control of cookies. Most browsers allow you to block or delete cookies through their settings, and you can usually set your browser to alert you when a cookie is being placed. Please note that disabling certain cookies may affect how the site functions. You can also manage analytics and advertising preferences through the individual providers’ own tools.

Analytics and Performance Monitoring

Understanding how people use our site is essential to improving our gift guides, from Christmas gifts to Secret Santa ideas. We use analytics services to monitor performance and spot what is working well.

Google Analytics

We use Google Analytics to see how visitors interact with our content, including which pages are most popular and how long people stay. This helps us decide which gifting topics to expand and which to refine. Google Analytics collects data such as your approximate location, device type, and browsing behaviour on our site.

Data Anonymisation

Where possible, we anonymise the data we collect so that it cannot be traced back to you as an individual. Analytics data is stored securely and accessed only by those who need it to improve the site. We do not use analytics data to identify you personally.

Third-Party Services and Affiliates

We work with a small number of trusted third parties to operate this site. These providers may process limited data on our behalf, and each has its own privacy policy governing how they handle information.

Email Marketing Providers

If you subscribe to our newsletter, your name and email address are stored with our email marketing provider, Mailchimp. They handle the delivery of our emails and provide tools to manage your subscription. You can unsubscribe at any time using the link in every email we send.

Affiliate Links and Tracking

Some of our posts contain affiliate links to retailers such as Amazon UK and Etsy. When you click these links, affiliate networks may place a cookie to track the referral. We do not control these third parties and are not responsible for their privacy practices, so we encourage you to review their policies before sharing any personal information with them.

Your Rights Under GDPR

As a UK-based site, we comply with the General Data Protection Regulation (GDPR) and UK data protection law. This gives you a number of rights over the personal data we hold about you.

Right to Access and Rectification

You have the right to request a copy of the personal data we hold about you, and to ask us to correct anything that is inaccurate or incomplete. We will respond to such requests within the timeframes required by law.

Right to Erasure and Restriction

You also have the right to ask us to delete your personal data, to restrict how we process it, to object to certain processing, and to request data portability. To exercise any of these rights, simply contact us using the details below and we will guide you through the process.

Data Retention

We keep personal data only for as long as it is needed for the purpose it was collected. This keeps our practices proportionate and respectful of your privacy.

Retention Periods

Newsletter subscription data is retained until you unsubscribe or ask us to remove it. Analytics data is kept for a maximum of 26 months, after which it is deleted or anonymised. Any correspondence you send us is kept only as long as necessary to resolve your query.

Data Deletion

When data is no longer needed, we securely delete it or anonymise it so that it can no longer be linked to you. We review our retention practices regularly to make sure they remain appropriate.

Contact Us

If you have any questions about this privacy policy or how we handle your data, we would be happy to hear from you. We aim to respond to all privacy-related enquiries within 30 days, in line with GDPR requirements.

Email Contact

You can reach us at [email protected] for any privacy requests, including access, correction, or deletion of your data.

Postal Address

We are based in London, UK, and our registered address is available on request for formal privacy correspondence.

Protecting your privacy matters to us, and we are committed to handling your data responsibly and transparently. If you ever have concerns about how your information is used, please get in touch and we will do our best to help. This policy may be updated periodically to reflect changes in our practices or the law, so we encourage you to check back from time to time.